‘Branded content’ is a pretty broad category. It can be a compelling documentary demonstrating something about a brand’s ethos, a live stream of a gig delivered through a brand-owned online environment , or a more subtle partnership between brand and content. Whatever it is, we’re here to help with the capture, delivery mechanism and the broadcast to your audience.
Much of our work across fashion, entertainment, music and sport is brand-driven. The right solution often involves a wide range of Streaming Tank services – such as social streaming, bespoke players, brand graphics, and live highlights with stings. Check out some of our favourite brand projects below.
Coca Cola ‘March Madness’
Streaming Tank teamed up with Koncept VR, Wemersive, the NCAA and keysponsor Coca Cola to offer LIVE 360/VR from the March Madness Music Festival concert stage at Discovery Green in downtown Houston, Texas. . The performances between the live broadcast of the semi-final games included:
- Kendrick Lamar
- Twenty One Pilots
- Jason Derulo
- Conrad Sewell
With the 360 cameras based in the pit in front of the stage, the broadcast gave the online audience an unparalleled view of this great event. Our broadcast teams were set up behind stage right. With onsite connectivity provided by AT&T, sending the live 360/VR feeds back to Streaming Tank’s London MCR (Master Control Room) for engineering and encoding.
Koncept VR were the lead agency on the project, provided the 360 rig and operators. Streaming Tank providing the live encoding as well as streaming and infrastructure, and passed off to VR agency, Wemersive, for delivery via their players.
Another successful 360 event under our belts!
Westfield Music Cube
Following on from the success of 2014, MUSIC CUBE presented by Sennheiser returned in 2015. The pop-up live music festival hinges on the recognisable soundproof glass cube, which artists perform within. Fans tune in through wireless Sennheiser headphones, and experience the bass through an air-blast vibrating floor system.
Demonstrating again the lure of live music for brand sponsors, Gemma Robinson, Sennheiser’s strategic collaborations manager EMEA, said they were “very excited to be part of the MUSIC CUBE experience for the second year running”.
Streaming Tank is the streaming provider for MUSIC CUBE, delivering multi-device adaptive streaming to the hub and, for maximum engagement, live into Twitter. Jess Glynne headlined the Stratford event in August and it returned to Westfield London from 6-8th November. Tickets were snapped up fast to watch acts including Katy B, Foxes, Dionne Bromfield, Rebecca Ferguson, Ortise and more.
Across the 4 events so far, Streaming Tank have provided:-
- Project Management
- Multibitrate encoding
- Streaming to event hub, Facebook, and bespoke Twitter player
- On demand highlight provision
- Detailed analytics for ROI assessments