Make your live events more VIRTUAL
A key aim of live streaming is to make the online audience feel as if they are really there. The emergence of 360 live streaming gives you an even better way to facilitate this. It allows a viewer to look to their left, right, up and behind, as if they were standing in the audience themselves. It also gives you the opportunity to make the online experience more rewarding than being there in person, by positioning 360 rigs in locations that an even onsite audience members couldn’t access. Place cameras onstage or backstage, or floating above the audience.
Streaming Tank can offer a full end-to-end 360 live streaming service streaming via the Orah or Nokia OZO. Or we can give access to alternative rigs and creative-content teams via relationships with a number of VR content production specialists in the UK, Europe and U.S.
With the primary social networks now beginning to offer 360 live as well as VOD, it provides a real opportunity for brands and content owners to deliver their events to the audience in a more immersive and engaging way.
Typical 360 Live Streaming Workflow
Our 360 Live Streaming projects to date have been extremely diverse in terms of content, broadcasting destinations, user experience and the kit itself. Check out a couple of our favourites below or visit our Portfolio page.
360 Live Interviews for Samsung’s ‘Step Into Rio’
Samsung recently hosted the world’s first live virtual reality interviews from British House during the Rio 2016 Olympic Games. Advertising agency M&C Saatchi was charged with leading the project and brought in Streaming Tank as a technical partner to make it reality.
Read the full story here
Nokia Ozo Live 360 streaming: IBC 2016 360
IBC is Europe’s premier annual event for those working in content creation, technology, and broadcast. Streaming Tank were delighted to be supporting the Nokia team in demonstrating the incredible 360 degree live streaming abilities of the Nokia Ozo.