Thinkbox, the marketing body for commercial TV in the UK, brought in Streaming Tank to work with them on a number of live events from prestigious venues such as BAFTA and The Soho Hotel.

It is at these inspirational events, which are designed to ‘help people understand how to get the best out of TV’ that the latest news and topics in the television advertising industry are discussed. The live streaming of such events allow Thinkbox to reach industry professionals and anyone interested in the world of television advertising.

Working alongside the Thinkbox team Streaming Tank provided full spec production and encoding services including live vision and audio mixing of multiple camera feeds and presentation content in to a single video and audio feed for the online viewers.

Over the 6 event series, a dedicated audience of commercial broadcasters, advertising executives and campaign planners tuned in to watch the free-to-view sessions.

During the series, Thinkbox launched a number of ground breaking pieces of research, including what creates Word of Mouth marketing and what separates the great from the good in TV advertising.

Each highly anticipated event was packed to the rafters, with those unable to attend the event in person given the opportunity to view the event live and online.

To find out more about how live video streaming can enhance your event contact Streaming Tank on enquiries@streamingtank.com or on +4402033271738.

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