BBDO for AT+T


Objective

Worldwide advertising agency, Network BBDO brought us in to help with an AT&T Project geared towards engaging Facebook users and social media users to send a truly unique message to their valentine. The idea was to have ‘Mountain-men’ shout messages from one social media user to another from the very top of a California mountain range. The campaign marked the launch of the HTC Inspire ™ 4G mobile handset.

Solution

Streaming tank were required to design and build a Facebook application as well as a, mobile accessible microsite which was moderated throughout the event.Other than the site development itself, Streaming Tank provided end-to-end solutions including encoding, satellite, atomic synchronisation, production and off-site transcoding. The live location was Mount Baldi in California.

Result

The campaign gained huge attention due to the implementation of a ground breaking live event . Over 120,000 people visited the site during the one-day event. In all, 20,000 submissions were made and AT+T received a ten percent increase in Facebook likes. To top it all off, there were even 11 marriage proposals made from the mountaintop!

To find out more about how live video streaming can enhance your event contact Streaming Tank on enquiries@streamingtank.com or on +4402033271738.

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