Described as ‘one of the buzzier events on the London Fashion Week calendar’, Mulberry is undoubtedly one of the most eagerly anticipated brand in the fashion community. For SS14 Mulberry made live streaming a central component of their campaign to fully capitalise on the hype.
Mulberry approached Streaming Tank directly to deliver the production, encoding and live video streaming solutions for both the catwalk show at London’s Claridges as well as backstage content and interviews. The catwalk show was a star studded event, with those in attendance including Kate Moss, Lana Del Rey and Alexa Chung. As well as being streamed to tens of thousands of online viewers, the show was broadcast into Mulberry’s Edinburgh and Bond St stores, giving customers direct insight on the latest collections set to be released ahead of Spring/Summer 2014.
The live show was the last involvement from the departing Mulberry Creative Director, Emma Hill, and viewers online were able to instantaneously engage with what turned out to be one of the most talked about shows of London Fashion Week. Online viewers for such events have massively risen in recent times with the live stream provoking much discussion on social media of the latest fashion trends.
To find out more about how live video streaming can enhance your event contact Streaming Tank firstname.lastname@example.org or on +4402033271738.