Straming Tank

Topshop London Fashion Week SS15

Last month Streaming Tank live streamed Topshop’s SS15 shows from their pop-up space in King’s Cross over 3 days during London Fashion Week.

This season saw Topshop Unique break digital boundaries yet again and Streaming Tank were there to help make it a reality. The stream was broadcast to Topshop’s German, French, British and American websites, giving Topshop’s online audience a better-than-front-row experience of the shows, which were attended by the likes of Alexa Chung, Daisy Lowe, Jessie Ware and Anna Wintour.

As well as live streaming the event, Streaming Tank’s in house development team assisted Topshop with the build of their online hub for the event, hosting a variety of interactive content from pre-show through to post-show, including the “Shop the show” feature allowing for customers to buy exclusive clothing being showcased live on the catwalk.