Straming Tank

Facebook Live Streaming – Jack Reacher Reaches Millions!

Streaming Tank’s MCR workflow makes it easier than ever to distribute to a huge number of locations, as shown by the recent Jack Reacher: Never Go Back film premier.

We were onsite as usual in Leicester Square with our LiveU units and the Sassy Films production team. But the level of anticipation around this film release was particularly high!

Paramount requested the broadcast be delivered to 70 Facebook pages, including Tom Cruise’s, which resulted in almost 1 million live views. We deployed a 3 man team in the MCR to manage and monitor our encoding systems and the Facebook Live streaming players themselves.



The stats for the event speak for themselves, and show yet again the phenomenal impact the release of Facebook Live has had in terms of extending audience reach for events targeted at engaged consumers.

Live views: 939, 301

Live reactions: 52, 158

Shares: 2,729

Comments: 11,445

Reach: 3,362,091


Do you have an event you need to amplify? If so, get in touch now to talk to us.