New York Fashion Week 2016: live Streaming gets more ‘real’ with 360° experiences
Fashionable Live Streaming!
Hot off the heels of our January show for Coach at London Collections Men 2016, Streaming Tank are back on the catwalk. But tomorrow we’ll be on the other side of the pond at New York Fashion Week 2016 to deliver 360 degree live streaming for the Women’s Fall Collection. As with previous events, Streaming Tank is providing onsite project management, production, and encoding. The live stream will be pushed out to the event website, the Coach website, and a host of other destinations including LINE, Refinary29, Vogue, and Showstudio.
More excitingly though, the show will also be streamed LIVE IN 360°. In conjunction with our friends at Mativision we’ll be delivering the virtual reality stream live to the Coach app and to the web. If you are not lucky enough to be able to pop into a Coach store in the US (where you can grab your very own Coach-branded Google Cardboard headset), get the app now for a mind-blowing experience.
So we’ll be back after the event to discuss how it went. And also look at the way new technologies allow brands to enhance their engagement with the audience.
If you want to know more right now, get in touch at firstname.lastname@example.org.