Streaming Tank’s U.S team were brought in to live stream on behalf of Coach Inc earlier this month as they launched Coach Backstage, supporting a new generation of emerging musical artists.

The live event featured performances from the likes of Lola Wolf, Zoe Kravitz and DJ Ruckus as thousands watched the live event online sharing their excitement on social media using the hashtag #CoachBackstage.

The event kickstarts what is set to become an exciting series for the brand with global audiences engaging with Coach.Inc and new musical talent live and online.

Visit the Coach Backstage site for more information on the event.