And The Cannes Dolphin Goes To Streaming Tank
The awards ceremony took place at the Palm Beach Cannes and welcomed more than 130 producers, film makers and representatives from TV stations, marketing and communication professionals. Out of 410 entries from 27 countries, Streaming Tank won for the Best Webcast around the Starbucks Love Project. Streaming Tank would like to thank the Cannes Media and TV Awards as well as all those who worked so hard on the project at BBDO New York and Georgious Productions, Starbucks for being so generous to the charity (RED), the charity themselves, and naturally all the hero’s at Streaming Tank UK and each of the teams in the 156 countries. Project Overview To demonstrate how Starbucks could use its size for global good, BBDO New York created a campaign that partnered Starbucks with its customers to raise awareness and donations for the Global Fund to Fight AIDS in Africa. On December 7th at precisely 1.30PM (GMT), 156 countries were simultaneously united in one voioce to sing the Beatle’s hit ‘All you need is love’, – LIVE. Streaming Tank worked with production teams around the world to stream live from each location only using internet techologies. The live streams where sent back to the O2 arena in London then re-broadcast to the world. As well as raising awareness, the Love Project helped generate enough money to buy more than 14 million days of medicine for people living with HIV in Africa. The event set a new guinness world record and topped the top 20 viral chart.