



To date, the vast majority of online video footage has been amateur video footage. This, I believe, is probably the main reason You Tube has become the world’s most popular video streaming website. Like popular TV programmes such Candid Camera (I’m showing my age now!) and You’ve Been Framed, You Tube has tapped into our voyeuristic tendencies and our love for watching members of the general public making fools of themselves.
Aside from the downright foolish, many a talented individual posted online videos showing off their skateboarding or animation skills, or the hugely popular video of FunTwo’s Rock version of Pachelbel’s Canon in D. Video footage of these ‘unsung heroes’, along with thousands of uploads of vintage TV clips and rare concert footage, ensured that online video sharing would quickly take off.
As ever, marketing professionals had their finger on the pulse and quickly took advantage of this latest craze. However, video sharing websites such as You Tube have more than their fair share of limitations and problems. For example, the limited file size and format one can upload forced advertisers to opt between either quality or quantity. Plus the added hindrance of the comments and video response features, which in some cases had an adverse affect on many marketing campaigns.
Not surprisingly, those aiming to market their products via online video soon looked elsewhere and found that utilising the range of video production, editing and hosting services from the likes of Streaming Tank ticked all the boxes. Video production, editing, sound recording, encoding plus hosting of both on demand and live video streaming, all under one roof!
Managing Director of Streaming Tank, James Wilkinson said:
“Although these video sharing websites are hugely popular, they’re not ideal for the vast majority of advertisers and that’s where we step in. Our clients do not have to compromise on either quality or quantity because we don’t impose restrictions on their content. And being able to provide a wide range of services, all under one roof, gives them the piece of mind that their entire production, from shoot to stream, is being taken care of by a professional team of highly skilled individuals.”
For more details of Streaming Tank’s range of video production services, please visit http://www.streamingtank.com

