Broadcasters turn to web TV to survive downturn

Web TV specialists, Streaming Tank have highlighted the need for targeted video streaming content, as the most cost effective way of generating brand awareness.

With analysts predicting a decline of 5-10% in mainstream TV advertising spend in 2009, advertisers are being advised to turn to Web TV as a more effective platform for promoting their goods and services.

One of the main reasons for the upsurge in web TV content is the fact that it offers a personalised solution for users. As well as making the viewing experience richer and less complex for the consumer, web TV also delivers targeted advertising to the consumer.

In order to be successful, video content should prove to be informative and of value to the consumer. It should save them the time and hassle of having to search for information and give them an accessible and useful resource.

Viral videos are also an excellent way of generating awareness of your products and services. If your video becomes a must-watch, cult classic then you will gain exposure by word of mouth.

Streaming Tank Director James Wilkinson had this to say:

“Web TV allows you to put the products and services in front of the people who are looking for them. As a platform it allows you to offer highly targeted adverts and utilise calls to action in order to maximise revenue and return on investment.”

Streaming Tank specialise in webcasting and live media streaming and have helped a number of high profile clients to implement web TV solutions. To find out more, visit: http://www.streamingtank.com.

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