Press
Broadcasters must
implement Web TV or face being left behind
Broadcasters risk being left behind by their competitors, unless they integrate WebTV services into their offerings, according to webcasting specialists, Streaming Tank.
In a recent article published on the ft.com entitled “The web revolution will be televised”, author Chris Nuttall comments: “Cable and satellite companies need to work out a way of bringing the web revolution to their TV services fast or face being trampled underfoot by internet innovators.”
One such innovator is Sling Media, whose popular Slingbox device has helped thousands of viewers to stream video live from their set top boxes to computers, via the web. Sling’s latest innovation, the Slingcatcher, has been designed to go the opposite way, by streaming live video on a television set through a broadband connection.
Addressing the recent New Teevee Live Conference in San Francisco, Sling Media’s Chief Executive stated that the traditional cable and Satellite broadcasters are not doing enough to accommodate the growing demand for web TV services.
However, amidst this call for advanced web TV services is a warning from history. 10 years ago, Microsoft realised the potential of webcasting, and in response launched its own web TV service. Due to the fact that this was based on a slow dial-up connection service, with unwieldy remote controls and simple applications, this was a flop.
Today, however, with the wide availability of super-fast broadband, wii-esque controllers and high definition, all of the necessary tools are there for broadcasters to implement web TV services.
James Wilkinson of Live media streaming providers, Streaming Tank commented on the report by stating: “There is no doubt that web TV will play an integral part in the future of television. Broadcasters should indeed look to integrate the internet as part of their offerings, but should also ensure that they have the necessary technology to support this.”
Streaming tank have helped many businesses and organisations to integrate web TV services. To find out more about the services they offer, visit: http://www.streamingtank.com
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Broadcasters risk being left behind by their competitors, unless they integrate WebTV services into their offerings, according to webcasting specialists, Streaming Tank.
In a recent article published on the ft.com entitled “The web revolution will be televised”, author Chris Nuttall comments: “Cable and satellite companies need to work out a way of bringing the web revolution to their TV services fast or face being trampled underfoot by internet innovators.”
One such innovator is Sling Media, whose popular Slingbox device has helped thousands of viewers to stream video live from their set top boxes to computers, via the web. Sling’s latest innovation, the Slingcatcher, has been designed to go the opposite way, by streaming live video on a television set through a broadband connection.
Addressing the recent New Teevee Live Conference in San Francisco, Sling Media’s Chief Executive stated that the traditional cable and Satellite broadcasters are not doing enough to accommodate the growing demand for web TV services.
However, amidst this call for advanced web TV services is a warning from history. 10 years ago, Microsoft realised the potential of webcasting, and in response launched its own web TV service. Due to the fact that this was based on a slow dial-up connection service, with unwieldy remote controls and simple applications, this was a flop.
Today, however, with the wide availability of super-fast broadband, wii-esque controllers and high definition, all of the necessary tools are there for broadcasters to implement web TV services.
James Wilkinson of Live media streaming providers, Streaming Tank commented on the report by stating: “There is no doubt that web TV will play an integral part in the future of television. Broadcasters should indeed look to integrate the internet as part of their offerings, but should also ensure that they have the necessary technology to support this.”
Streaming tank have helped many businesses and organisations to integrate web TV services. To find out more about the services they offer, visit: http://www.streamingtank.com
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tel. + 44 (0) 20 7250 1827
info@streamingtank.com