Two Goats Creative Partnership for Absolut – 360 Degree Live Stream
If you have thought or are thinking about live 360 streaming for your next event then stop! Let us do all the thinking for you.
Absolut Vodka’s interactive channel, Absolut Reality, recently launched a series of events with the aim of delivering them as the ultimate virtual reality experience.
Off the back of this, US based global brand experience agency Two Goats Creative Partnership commissioned Streaming Tank and Koncept VR to collaborate on delivering the next technological step in online digital broadcast – true 360 degree live streaming.
On a rooftop in Williamsburg, NY, the popular Bob Moses played a very intimate and sold out gig. Great for the fans that were lucky enough to get tickets right? But this time there was something special even for those that couldn’t.
Those that weren’t lucky enough to jam in New York were able to download an app for Android and Apple to view the virtual reality experience. Viewers could watch from every angle, spinning their device around to look at the band one second, their dancing neighbour the next!
Streaming Tank worked hard to engineer the functionality to make sure we could deliver the live feed from Koncept VR to the viewers at home. After many hours of testing throughout the weeks leading up we managed to iron out all the kinks and deliver a stable solution.
The broadcast received an average viewing time of 17 minutes, which is a fantastic achievement for any online live stream and lets just say the clients were Absolut(ely) impressed!
If you’re interested in how we can innovate your digital campaigns with online broadcasting using the latest technology contact Streaming Tank on firstname.lastname@example.org or on +44 (0) 20 3327 1738.