Nike ‘Feel London’ Interactive Live Video Stream
Streaming Tank team were live streaming with Hellicar & Lewis from 1948 London on behalf of Nike as they launched Nike “Feel London”,an event inspired by the Nike Free Hyperfeel.
The live stream itself was a truly unique concept from Hellicar & Lewis with an unprecidented live stream which was influenced by tweets from viewers around the world with commands such as Distort, Wavy, Scan, Trail, Hyper, Glitch and Spectrum.
‘Feel TV’ was an interactive live broadcast which was part of Nike’s ‘Festival of Feel’ in Shoreditch, London, developed in collaboration with INT Works. The live broadcast enabled viewers to tweet in shout-outs and visual effects that affected the broadcast in real time.
The technical system, interaction design and art direction behind the broadcast was developed by Hellicar&Lewis. The project achieved some incredible statistics including an average visit of 34 minutes and a global reach of 1.7 million users during the 2.5 hour live show.
To find out more about how live video streaming can enhance your event contact Streaming Tank on firstname.lastname@example.org or on +44 (0) 20 3327 1738