Video Streaming Broadens its Horizon
Microchip pioneers Intel have teamed up with Adobe in a bid to extend the Flash platform onto television sets across the world. This will enable media publishers and advertisers alike to create Flash-based content, which will be viewable on both the internet, and television sets across the world.
Currently, Flash content is available to over 90% of the worlds computers with an internet connection. However, once Flash is available to TV viewers via either a set top box or a Blu-Ray player, producers and advertisers will no longer have to use a variety of publishing platforms for television and online broadcasts as Flash-based media becomes more universal.
This announcement came on Monday 5th January 2009 and follows on from Intel’s involvement in the Open Screen Project; an initiative which aims to deliver rich video content to desktops, mobile phones and televisions from one publishing platform, namely Adobe’s Flash player.
This is terrific news for video streaming companies such as Streaming Tank. Their Managing Director, James Wilkinson said:.
“The current fragmentation across the media industry means no single runtime application can deliver content to internet, mobile and television networks. This can mean that content providers or advertisers on a limited budget have to choose which way to go, either TV or Internet. However, with both Intel and Adobe’s collaboration, Flash-based content will soon be running on digital televisions as well as online, giving viewers access to a whole range on online video content.”
