Streaming Tank’s IVCA Clarion Award nomination leaves them with the perfect problem
Live Video Streaming specialists, Streaming Tank, have been shortlisted for yet another top media streaming industry award, this time by the International Visual Communications Association (IVCA) Clarion Awards in the ‘Viral and Live Events’ categories.
The event itself will take place on the Friday 24th September at the BFI Southbank, in London, and the nomination comes on the back of some other notable awards and nominations already experienced by Streaming Tank this year.
In fact, they are so popular with award ceremonies at the moment that they will also have to send representatives, on the very same night, to The Event awards at The Roundhouse, as they have been nominated for an award there too.In 2007 they won both the Broadcast Magazine’s Digital channel award – Best use of Broadband (going up against the likes of Sky, BBC, Channel 4 and MTV), and the 2010 NMA Magazine Effectiveness award – Best Use of Web (again beating heavyweights like the BBC, Channel 4 and Five).
All of this of course is on top of an array of other nominations recently which includes The NMA Awards 2010 (Best use of Viral & Best Voluntary Sector), the Broadcast Digital Channel Awards (Best use of Interactive), the Event Magazine Awards (Industry Supplier of Year), and The Streaming Media European Awards 2010 (Best Live Event & Best End to End Streaming Provider), as well as being picked by Media Week to feature in their top 10 “Ones to watch” media agency list.
Director and Co-Founder of Streaming Tank, James Wilkinson commented;
‘We always believe in the projects we have taken on and by doing them, have tried to push the boundaries and experiment with new innovations, but the recognition and feedback we have received from our peers makes all the hard work worthwhile, and is quite honestly overwhelming to us’.
So, which of the many projects that Streaming Tank has undertaken in the last year was it that attracted the eyes of the judges?
It was none other than the sensational ‘Starbucks Love Project’, which was not only one of Streaming Tank’s finest achievements, seeing them do a live video stream simultaneously from 156 countries, but something they now hold a world record for as well.
Set up in partnership with London production company ‘Gorgeous’ and lead agency ‘BBDO New York’, it was an event for the charity RED as an effort to promote awareness for AIDS in Africa, which saw groups of people in 156 countries simultaneously sing the Beatles classic ‘All you need is love’.
The event was a tremendous success, Streaming Tank shot into the record books and now it has left them with one of the most pleasant problem solving exercises they have had to overcome in recent times – who gets to go to which award ceremony, and who has to stay behind at the office to build another shelf for the trophy cabinet.
