Streaming Tank use online video streaming to help leading TV marketing body, Thinkbox
Award winning live video streaming provider, Streaming Tank and Thinkbox, the marketing body for commercial TV in the UK, have again showed the online world an example of their formidable partnership when they did a live broadcast recently as the latest event in the Thinkbox Live series from the Soho Hotel in London.
The event focussed on the link between creativity and effectiveness of TV advertising and featured an array of distinguished guest speakers, including Professor Richard Silberstein from Nueroinsight, Steve Williams from Nuerosense as well as Orlando Wood from Brainjuicer and Rory Sutherland and Peter Field from the IPA.
Thinkbox also used the event as an opportunity to present an overview of their two latest studies:
1. Their groundbreaking neuroscience study - Examining how the human brain processes both TV and online experiences.
2. The study they made with the IPA to bring data from the IPA effectiveness Awards together with the Gunn report to show just how much creativity in advertising influences business success.
The success of the Thinkbox Live series and the latest event which took place on the 16th June is an illustration of how an organisation formed to promote and develop the creative marketplace of the TV world, can work in harmony with a company like Streaming Tank, dedicated to innovation within the online world.
To view a video dedicated to the Thinkbox Live Event series simply follow the link to the Streaming Tank website, or alternatively to learn more about Thinkbox as an organisation and what they do, as well as more comprehensive details about their studies and future events, please click here.
