Canon
Overview
Streaming Tank worked alongside Cayenne, the top advertising agency based in Amsterdam which is part of DENTSU Group of companies, to help design a microsite for a Canon campaign which incorporated a large amount of video streaming. Canon had created a series of videos to demonstrate the quality and durability of their latest video cameras, and needed a website and streaming provider to deliver high quality video content to a large worldwide audience.
Solution
Streaming Tank worked closely with the Cayenne in-house creatives and designers to ensure that the video quality represented the HD quality recording of the new model.
The video content was hosted and load balanced over a network of over 61,000 video streaming servers, ensuring 100% up-time and stability during periods of large traffic and usage.
Bandwidth detection technology was also used to enable a worldwide audience of dial up and broadband users to view the video content at the highest quality possible for each user.
Result
The microsite and streaming technology enabled Canon to demonstrate the quality of the HD recording, whilst creating an informative and entertaining campaign around the launch of their new Handy-Cam.
