Straming Tank

Gucci's 70th birthday

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Project Objectives

To celebrate Gucci’s 70th birthday, and to also launch their Cruise 09 collection, Streaming Tank’s Italian division were asked to implement the live encoding technology to enable live content from the event to be embedded, not only within the Gucci website, but also the Italian Elle Magazine website also.

Solution

Hardware encoders were used to encode the live content, produced by an Italian production company. Streaming Tank worked alongside both the Gucci and Elle website teams to embed the live player code.

Result

Streaming Tank provided the technology and infrastructure to live broadcast the landmark event live and online. Thousands of viewers watched the star studded event either on the Gucci or Elle website.

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