Save The Children
Gordon Brown Campaign
Overview
Streaming Tank were also asked by the agency Wieden + Kennedy to implement a user-generated video based website for a Save the Children campaign. The campaign was focused around the build up to the G8 summit, when Gordon Brown would have the opportunity to fight for free health care in Africa.
Participants who were either named Gordon Brown, or were a relative or friend of a Gordon Brown, were encouraged to record and upload video clips of them pledging their support of free health care in Africa.
Streaming Tank implemented a user-generated facility which enabled users to upload video content from a variety of formats. Clips were then encoded online, moderated, and then associated to a location within the UK map to demonstate the UK wide support.
