Nokia - Music Almighty
Project Objectives
Lead agency for Nokia, Wieden & Kennedy asked Streaming Tank and its parent company Creative Tank to build a fully dynamic flash site for the global Nokia competition 'Music Almighty Headset Competition'.
Solution
Streaming Tank developed a website for the campaign, based on designs created by Wieden & Kennedy. The campaign was based around a global competition which gave the general public the opportunity to design their own headset, with the winners being hand picked by a panel of judges. The top 5 designs would then be made into fully funtional headsets. The site required a high level of user interaction, with the added complexity of voting and moderation capabilities.
The site was translated into multiple languages and was hosted on our global HTTP network to withstand the delivery of a large amount of content around the world.
Result
Thousands of people entered their imaginative designs into the competition, with the winning five headsets being created for real.
A video of the winning headsets creation was then created and streaming online by Streaming Tank.
