| From the 24-26 October,
EA took over Trafalgar Square – London for their "Be the One"
extravaganza. Starting with the official launch of the new Simpsons
game followed by two full days of games, competition and music.
During the event EA challenged the audience with games and
competitions against well known celebraties as well as live music
from artists such as Ash and R n' B superstar Kelly Rowland.
Origionally Live Nation contacted
Creative Tank, the parent company of Streaming Tank to organise
WiMax internet connections for the event. This was shortly followed
by a request from EA to stream the event, Live and in full to both
their own EA website (www.electronicarts.co.uk),
and to their myspace site for the event (www.myspace.com/betheone)
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It was essential for
this campaign that the streaming was in flash due to the
restrictions from myspace. Streaming Tank UK alongside its sister
company Streaming Tank Italy, produce a new player for the event
with user bandwidth detection as well as roll over stream detection
so Streaming Tank could run a main encoder and backup encoder setup.
Streaming Tank took the video feeds for
one on the main screens organised by XL video into specially
prepared Digital Rapids encoders to stream the event through the
massive Streaming Tank networks.
The event was a huge success with EA looking at using Streaming Tank
for their other live events worldwide.
Watch the demo -
HERE - |
