Diabetes

Leading video streaming and WebTV providers Streaming Tank have helped Diabetes charity Diabetes UK in their recent Silent Assassin campaign, aimed at generating awareness of the disease amongst online communities.

Streaming Tank have helped the charity by streaming video content for the campaign in the 3-D virtual world, Second Life. Residents of the online space will be offered a number of topical and informative videos on the subject of diabetes, in order to raise much needed awareness of the disease.

In order to maximise its exposure, Diabetes U.K has also syndicated the online campaign through the social network sites Facebook, Bebo and MySpace.

Web Editor at Diabetes U.K, Graeme Manuel commented on the campaign, saying:

“Awareness of the symptoms and devastating complications of diabetes among young people is becoming increasingly important. People now get their information from more diverse sources and so it's vital we expand our communications channels to mirror this and better reach our target groups."

"We hope that by developing new methods of communication using social media sites such as Second Life, Facebook and MySpace we will be able to increase the reach of our awareness campaigning and key messages both to people in the UK as well as internationally.”