Viral video streaming – The good, the bad and the ugly
Viral video streaming is an invaluable way of gaining exposure for music artists. This exposure can be both good and bad and can inevitably make or break an artist’s career.
The popularity of video streaming and web tv has seen an upsurge in the amount of people viewing viral videos, with popular footage spreading rapidly across the internet. Nowhere is this more apparent than in the field of music, with millions logging on to see their favourite artists and music videos.
Video streaming and webcasting specialists, Streaming Tank take a look at the good, the bad and the downright ugly of viral videos.
Rick rolls his way to MTV Award nomination
The shock news of one-hit wonder Rick Astley’s recent nomination for ‘Best Act Ever’ at the MTV Music awards has brought the issue of viral videos and ‘rickrolling’ into the public domain.
For those of you who are not familiar with the term, ‘rickrolling’ refers to the process of misleadingly directing people to a video of Astley’s 80’s pop classic ‘Never gonna give you up’, a dupe which has now taken in over 25 million unsuspecting web users.
There is no doubt that were it not for the craze of Rickrolling, Astley would hardly have been the judge’s first choice. After all, how else could one attribute the fact that a one hit wonder, without a chart hit for over 20 years has joined superstars such as Britney Spears and U2 in the running for the prestigious award?
OK GO’s tread their way to success
OK GO were a struggling indie band before their quirky treadmill music video attained cult status and catapulted them to pop superstardom. The video for their hit ‘Here it goes again’, features the band’s members singing along and jogging on the spot, whilst surfing along treadmills.
Filmed on a budget of just $5, it took the band little over a week to rehearse and was shot in just one take. Word of the video spread quickly amongst music fans and to date has received over 32 million views on one web tv site alone.
In addition to the huge record sales that this led to, the band picked up a Grammy for their efforts and were also invited to perform at the MTV Music awards.
Janet Jackson’s Superbowl ‘Boob’
Audiences of the 2004 Superbowl were stunned when Janet Jackson exposed herself whilst performing in the halftime show alongside Justin Timberlake. The incident, which was diplomatically referred to by organisers as a ‘wardrobe malfunction’ was viewed by millions of people on live television, leading to furore in the United States and across the world. Those who didn’t catch it live logged on to the internet to see what became one of the most watched web tv clips of the year.
The implications of ‘Nipplegate’ have been far reaching. In the U.S it has led to tighter controls and censorship of live broadcasts. Meanwhile, Janet Jackson’s pop career has been in decline ever since, with her proceeding albums receiving poor reviews and sales figures.
Ashlee Simpson’s gets that lip-synching feeling
Remember one time pop sensation Ashlee Simpson? Thanks to an infamous performance on prime-time U.S television, the singer will be remembered for more than just having a famous sister. Simpson’s music career has been in freefall ever since she was caught lip-syncing on the popular American TV show ‘Saturday Night Live.’
An apparent technical hitch led to the wrong backing music being played. This exposed that the despite the fact that she was supposed to be singing live, the track had been pre-recorded.
Word of the calamity spread like wildfire as millions of people logged on to the net to view the incident.
Media streaming specialists Streaming Tank have helped a number of established and up-and-coming artists to successfully stream video footage online. To find out more about the range of services they offer, visit: http://www.streamingtank.com
Back to Articles
