Live video streaming – revolutionising new music
In years gone by, bands made themselves well known by performing outrageous stunts and spouting offensive lyrics.
Attitudes change over time, however, and nowadays; artists increasingly need to find new ways to get noticed. For this reason, many bands are turning to the internet, and live video streaming as an effective medium to promote their music.
The power of the internet has had an undeniable affect on the face of modern music. From the impact of illegal music downloads to the ‘bedroom’ generation of artists, there has been a shift in the way that people listen to new artists.
In days of yore, up and coming bands and musicians were reliant on record labels and the media to promote their music and generate awareness. This process is now made much simpler by the ability to stream live video footage of their music to a captive audience of millions.
Sandi Thom was one of the trailblazers in this new era of DIY music promotion. Before hitting the mainstream, Thom decided to broadcast a live performance from her basement over the net. Live webcasting specialists Streaming Tank were drafted in to help, setting up a webcam and streaming 21 live sets each night over a period of 3 weeks.
This proved to be hugely successful as the as then unsigned Scottish singer was subsequently offered a record deal with giants Sony.
When up and coming Little Man Tate, wanted to stream a live gig from a house in Sheffield, they knew exactly where to turn. ‘House Party at Boothy’s’ was broadcast live over the net direct from close friend of the band, Boothy’s living room. Streaming Tank set up a simple mini DV camera and streamed the gig over a standard broadband connection. This meant that fans who were unable to attend the gig could watch the live video stream the comfort of their homes.
It is not only new artists who are using webcasting to promote themselves. Established bands like Genesis and The Who have also benefited from live media streaming.
Genesis used Streaming Tank’s expertise last year, streaming live video of a press conference to announce their ‘Turn it on again’ world Tour. This received over 16,000 live views and over the coming 4 hours, a further 100,000 people tuned in to see it.
When rock veterans ‘The Who’ embarked on a recent European tour, they invited Streaming Tank along to stream video footage live to thousands of viewers online. Preceded by exclusive back stage footage of supporting acts such as The Raconteurs, The Eels, The Flaming Lips and Martha Wainwright, this proved to be extremely successful.
To find out more about the range of live video streaming and webcasting solutions offered by Streaming Tank, visit their website at: http://www.streamingtank.com
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