Producing cult, watchable content is one of the best ways to get your business noticed. Viral marketing via Web TV and video streaming is increasingly being used by advertisers to generate brand awareness.
In this article, we will take a look at some of the most successful examples of this viral marketing by web TV.
Possibly the trailblazers in this form of cult advertising were those responsible for the tango adverts of the mid nineties. For the un-initiated, these involved a man in a bright orange boiler approaching unsuspecting members of the general public and proceeding to slap them in the face.
The original advert in the series was recently voted as the third best TV advert of all time by Channel 4 and the Sunday Times. It was classic Benny Hill style slapstick comedy, the kind of which you don’t seem to find on Television anymore. Indeed the adverts aren’t aired anymore, but you can find them on popular video streaming site YouTube.
One of the adverts in the series alone has received over 120,000 visits. Tango surely couldn’t have predicted, all those years ago, that their advert would still be viewed by an audience of thousands, years after it had ceased to be shown on TV.
Drench mineral water also got in on the act recently, with their commercial featuring the familiar ‘Brains’ puppet from thunderbirds dancing to the tune of Snap - Rhythm is a dancer. In just 3 months, this has clocked up over 700,000 views on YouTube alone.
The character of Brains and the song chosen, which were both popular around the early 90s combine for a familiar, retro feel that will appeal to the target audience of people in their early to mid twenties.
Cadbury employed a similar tactic recently with their off the wall drumming Gorilla advert which has been viewed an astonishing 2.6 million times in just 11 months.
The concept is simple, produce a funny and eye catching commercial, air it a few times on prime time TV shows and then let word of mouth do the rest. The next day, school playgrounds and offices up and down the country will be buzzing with talk of the advert and those who haven’t yet seen it, will dutifully flock to their computers and search for it on the internet.
It’s a simple, yet extremely effective method of gaining the maximum amount of exposure for your product. This all serves to breed familiarity amongst the audience and ensure that the content is viewed over and over again.
Web TV specialists Streaming tank can help your business to employ a successful viral marketing strategy, with their range of video and media streaming solutions.
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