Have you ever tried to watch a video while browsing the Internet and had to suffer that seemingly endless wait for it to start? I know that I have and I’m sure you are aware of just how annoying it can be too. In fact, the more mainstream the watching of video online has become, the more impatient we have become while waiting for it to load.
In a recent video headed by the CEO of Akamai, Paul Sagan stated that although last year people were more than willing to wait between 8 to 10 seconds for a video to start online that today it has dropped to just 4 seconds before they lose interest. He also said that overall, website users are expecting much more in terms of engaging, quality footage from the audio, and video provided but they do not want to wait for it.
This significant drop could prove costly to any business or organisation that uses video that does not meet these exacting standards as broadband speeds soar and customer expectations rise. YouTube use has grown dramatically but it has been shown that generally, the audience only wants to watch about two to two and a half minutes of streaming video before moving on to the next clip. This shows the level of a typical user’s attention threshold and video providers should take note.
It is almost a certainty that as technology continues to advance and user’s become increasingly immersed in an online world, the need for well presented, good quality video streaming, delivered at blistering speeds will become not only expected, but the norm. Paul Sagan likened having a website that had poorly working or no video content to having a black and white advert running on prime time television.
Of course, having video’s that breaks this sub 4 second level is not easy to achieve. Many websites simply do not have the technology and expertise to support the speeds needed to load and stream video within this time frame. With this in mind, website owners are turning to streaming video providers that make it their business to ensure the smooth delivery of audio and video but with so many companies to choose from it important to do our homework properly.
This is because not all streaming video suppliers can meet the high standards that are needed to consistently produce top quality video, time and time again. Streaming Tank are leaders and innovators in the world of streaming video and work tirelessly to give the best possible video solutions in our digital age. They can offer a range of video packages from WebTV to live streaming to ensure that our website stands out from the crowd in this highly competitive market.
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