Crisis filmed a promotion video and wanted to send the video in an email to corporate and PA's, however Microsoft had just increased the security on Outlook and Crisis were concerned about not only viewing quality but large numbers of people simultaneously viewing the video. We stepped in by designing the email with an animated gif to temp users to click through to an online version of the video encoded in flash. The video was ‘true’ streamed with auto sensing to deliver the best video for the users bandwidth. We also programmed a Forward to a Friend based around the campaign and broadcast the emails to a number of appropriate opt-in lists.

The campaign worked spectacularly well with a huge increase in the click through rate and sign ups. Crisis continue to use the campaign for their own promotions. Click here to view